Olivia Hall

• Phone: +353 87 123 4567
• Email: olivia.hall@email.com
• Location: Dublin, Ireland
• LinkedIn: olivia-hall-marketing

Summary

Over 8 years of experience in developing and executing high-impact advertising and promotional campaigns that consistently exceed market share and revenue targets. Proven ability to lead cross-functional teams in brand strategy, digital marketing, and media planning to maximize ROI.

Successfully launched 15+ integrated campaigns, driving significant brand awareness and customer engagement across diverse consumer segments within the Irish market. Adept at leveraging data analytics to refine strategies and optimize promotional spend.

Experience

Senior Advertising & Promotions Manager, Eire Brand Innovations -- Dublin, Ireland

Mar 2020 – present

• Orchestrated a national promotional campaign for a new consumer electronics product line, resulting in a 25% increase in Q1 sales and securing 15% market share within six months.

• Managed an annual advertising budget of €2.5M, optimizing spend across digital, print, and broadcast channels to achieve a 12% reduction in Cost Per Acquisition (CPA) year-over-year.

• Led a team of 5 marketing professionals, fostering a culture of innovation and achieving a 90% project completion rate within budget and timeline.

• Developed and implemented A/B testing frameworks for digital ad creatives, improving click-through rates (CTR) by an average of 18%.

Advertising Campaign Manager, Emerald Marketing Solutions -- Dublin, Ireland

Sept 2016 – Feb 2020

• Designed and executed integrated advertising campaigns for 8 distinct clients across FMCG and retail sectors, consistently meeting or exceeding client KPIs by an average of 20%.

• Negotiated media placements with major Irish broadcasters and publishers, securing optimal rates and prime advertising slots, leading to a 10% media cost saving for clients.

• Conducted comprehensive market research and competitive analysis to identify consumer insights, informing creative briefs and strategic direction for promotional activities.

• Managed vendor relationships with creative agencies, production houses, and media buyers, ensuring seamless campaign execution and high-quality deliverables.

Promotions Coordinator, Celtic Creative Agency -- Dublin, Ireland

July 2014 – Aug 2016

• Assisted in the planning and execution of promotional events and product launches, contributing to a 15% uplift in event attendance and brand engagement.

• Coordinated with sales teams to develop in-store promotional materials and point-of-sale displays, enhancing product visibility and impulse purchases.

• Monitored campaign performance metrics and prepared detailed reports on promotional effectiveness, providing actionable insights for future strategies.

• Managed social media content calendars and community engagement for various brand promotions, increasing follower growth by 20% on key platforms.

Education

University College Dublin, MSc in Marketing Management -- Dublin, Ireland

Sept 2013 – June 2014

Trinity College Dublin, B.A. (Hons) in Business Studies -- Dublin, Ireland

Sept 2010 – June 2013

Skills

Advertising Strategy & Planning: Integrated Marketing Communications (IMC), Media Planning & Buying, Brand Strategy, Market Segmentation, Competitive Analysis, Campaign Development, Budget Management

Digital Marketing: SEO/SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, PPC Campaigns, A/B Testing, CRM Software

Promotions & Sales Enablement: Sales Promotions, Event Marketing, Product Launches, Public Relations, Channel Marketing, Retail Merchandising, Point-of-Sale (POS) Materials

Data Analysis & Reporting: Campaign Performance Tracking, ROI Analysis, Consumer Insights, Market Research, Data Visualization, Microsoft Excel, Tableau

Leadership & Project Management: Team Leadership, Cross-functional Collaboration, Vendor Management, Agency Coordination, Project Lifecycle Management, Time Management, Presentation Skills