Nicole Green

• Phone: +353 87 123 4567
• Email: nicole.green@email.com
• Location: Dublin, Ireland
• LinkedIn: nicolegreen-sportsbetting

Summary

Over 6 years of dedicated experience crafting compelling sports betting content and executing efficient market intelligence for leading Irish bookmakers. Proven ability to analyze odds, identify value bets, and articulate complex betting strategies into engaging narratives, consistently increasing user engagement and platform stickiness.

Adept at real-time market monitoring and data interpretation to inform content creation and support trading teams, ensuring content remains relevant and responsive to live sporting events and betting trends. Successfully launched new betting product descriptions that led to a 15% uplift in early adoption rates.

Experience

Senior Sports Betting Content Writer, Paddy Power Betfair -- Dublin, Ireland

Mar 2020 – present

• Developed and executed content strategies for major sporting events, including GAA, Premier League, and horse racing, resulting in a 20% increase in unique visitors to betting guides.

• Authored daily previews, analysis, and tips across multiple sports, consistently meeting tight deadlines and maintaining brand voice and regulatory compliance.

• Collaborated with trading teams to translate complex odds movements and market insights into accessible and engaging content for a broad audience.

• Mentored junior writers, improving overall team content quality and efficiency by 25% through structured feedback and training.

Sports Book Market Runner & Content Contributor, Boylesports -- Dublin, Ireland

Sept 2017 – Feb 2020

• Monitored live betting markets across various sports, identifying emerging trends and reporting on competitor odds to inform internal pricing strategies.

• Contributed to the creation of sports news articles and betting previews, focusing on Irish and UK racing, demonstrating strong understanding of form and statistics.

• Assisted in the quality assurance of betting markets and content, ensuring accuracy and adherence to company standards before publication.

• Processed and verified betting data, supporting the trading desk with real-time information to optimize market offerings.

Education

University College Dublin, BA in Journalism with Sports Media Specialisation -- Dublin, Ireland

Sept 2014 – June 2017

Skills

Sports Betting Expertise: Odds Analysis, Value Betting, Market Trends, Form Study, In-Play Betting, Regulatory Compliance (Irish/UK)

Content Creation & Strategy: Sports Writing, SEO for Betting Content, Copywriting, Editorial Planning, Feature Article Development, Social Media Content

Data & Market Intelligence: Real-time Data Monitoring, Competitor Analysis, Betting Exchange Platforms, Statistical Analysis (Sports), Market Reporting

Software & Tools: Microsoft Office Suite, Google Analytics, CMS Platforms (WordPress, Drupal), SEO Tools (SEMrush, Ahrefs), Betradar

Languages: English (Native), Irish (Conversational)