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Media and Communication Workers, All Other CV Example in Mandarin_chinese

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Theme: engineeringresumes · Language: mandarin_chinese
Media and Communication Workers, All Other CV in Mandarin_chinese — page 1
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吴娜

简介

凭借8年媒体与传播行业经验，擅长内容策略、公共关系管理和跨平台传播。成功为多个品牌提升市场知名度，实现媒体曝光率平均增长30%以上。精通多渠道内容创作与发布，致力于通过创新传播方案实现业务目标。

曾主导并成功执行多项全国性品牌推广活动，有效管理危机公关，维护品牌声誉。具备卓越的团队领导能力和项目管理能力，能够应对快速变化的媒体环境。

工作经历

高级传播经理, 南方传媒集团 -- 广州, 中国

三月 2020 – 至今

  • 负责集团核心品牌的全媒体传播策略制定与执行，使品牌在华南地区知名度提升25%。

  • 管理并指导一个8人传播团队，成功策划并发布超过100个新闻稿件和深度报道，获得主流媒体广泛转载。

  • 建立并维护与50多家主流媒体、行业协会及关键意见领袖的良好关系，确保品牌信息高效传播。

  • 主导公司危机公关处理，成功化解3起重大负面舆情事件，最大限度降低品牌声誉损失。

媒体关系专员, 广州日报报业集团 -- 广州, 中国

七月 2016 – 二月 2020

  • 协助制定并执行媒体传播计划，通过精准的媒体投放策略，使项目曝光率平均提高20%。

  • 撰写并编辑新闻稿、专题文章、媒体问答等传播材料，确保信息准确性和吸引力。

  • 组织并协调记者发布会、媒体采访等活动，接待媒体记者超过200人次。

  • 监测媒体报道，制作媒体简报和效果分析报告，为决策层提供数据支持。

教育背景

中山大学, 传播学 硕士 -- 广州, 中国

九月 2014 – 六月 2016

暨南大学, 新闻学 学士 -- 广州, 中国

九月 2010 – 六月 2014

技能

传播策略与执行: 媒体关系管理, 公共关系, 危机公关, 品牌传播, 内容营销, 社交媒体策略, 整合营销传播

内容创作与编辑: 新闻稿撰写, 专题报道, 媒体文案, 演讲稿撰写, 多媒体内容制作, 视觉传达

市场分析与工具: 媒体监测与分析, 舆情分析, 传播效果评估, Google Analytics, 百度统计, 微博指数

语言: 普通话 (母语), 粤语 (流利), 英语 (商务流利)

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Translations

Same CV in other languages

Media and Communication Workers, All Other · Arabic Media and Communication Workers, All Other · Danish Media and Communication Workers, All Other · Dutch Media and Communication Workers, All Other · English Media and Communication Workers, All Other · French Media and Communication Workers, All Other · German Media and Communication Workers, All Other · Hebrew Media and Communication Workers, All Other · Hindi Media and Communication Workers, All Other · Indonesian Media and Communication Workers, All Other · Italian Media and Communication Workers, All Other · Japanese Media and Communication Workers, All Other · Korean Media and Communication Workers, All Other · Norwegian_bokmal Media and Communication Workers, All Other · Norwegian_nynorsk Media and Communication Workers, All Other · Persian Media and Communication Workers, All Other · Portuguese Media and Communication Workers, All Other · Russian Media and Communication Workers, All Other · Spanish Media and Communication Workers, All Other · Turkish
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