Olivia Green

• Phone: +1 647 555 0123
• Email: olivia.green@email.com
• Location: Toronto, Canada
• LinkedIn: olivia-green-media

Summary

Led programming strategy and content acquisition for major broadcast and digital platforms for over 10 years, consistently increasing audience engagement and market share. Developed and executed multi-platform content schedules that boosted viewership by an average of 15% across key demographics. Specializing in data-driven programming decisions and fostering strategic content partnerships.

Experience

Director of Programming, Digital Platforms, Maple Leaf Media Group -- Toronto, Canada

Sept 2018 – present

• Oversaw programming and content strategy for 5+ digital streaming channels, increasing subscriber base by 25% year-over-year through targeted content curation.

• Negotiated and secured licensing deals for over 150 hours of premium content, expanding genre diversity and appealing to new audience segments.

• Implemented A/B testing for programming schedules and content promotion, resulting in a 10% uplift in daily active users and 8% improvement in content completion rates.

• Managed a content acquisition budget of $5M annually, consistently delivering high-ROI programming decisions.

Senior Programming Manager, North Star Broadcasting Network -- Toronto, Canada

Mar 2013 – Aug 2018

• Managed scheduling and content flow for two national television channels, optimizing prime-time viewership by 12% through strategic program placement.

• Identified and acquired key international series and films, leading to a 20% increase in audience reach for specific demographics.

• Collaborated with marketing and research teams to analyze audience data and trends, informing programming adjustments that improved viewer satisfaction scores by 15%.

• Mentored and managed a team of 5 programming coordinators, fostering a collaborative and data-driven approach to content planning.

Programming Coordinator, Bellwood Productions -- Toronto, Canada

Sept 2010 – Feb 2013

• Assisted in the development and execution of daily programming schedules for a regional cable network.

• Conducted competitive analysis of broadcast schedules and content offerings, providing insights for strategic planning.

• Managed metadata and content rights for a library of over 500 programs, ensuring compliance and efficient asset management.

Education

Ryerson University (now Toronto Metropolitan University), Bachelor of Arts (BA) in Media Production -- Toronto, Canada

Sept 2006 – June 2010

Skills

Programming & Strategy: Content Acquisition & Licensing, Scheduling & Planning, Audience Analytics, Market Research, Multi-platform Programming, Digital Content Strategy, Broadcast Operations

Content Management: Metadata Management, Rights Management, Content Management Systems (CMS), Media Asset Management (MAM)

Business & Leadership: Budget Management, Vendor Negotiations, Team Leadership, Cross-functional Collaboration, Strategic Partnerships, Project Management

Software & Tools: Excel, PowerPoint, Nielsen, Comscore, Google Analytics, Salesforce (CRM), Various Scheduling Software