Emma King

• Phone: +353 87 123 4567
• Email: emma.king@email.com
• Location: Dublin, Ireland
• LinkedIn: emma.king.visual

Summary

Six years of dedicated experience in crafting compelling retail environments and captivating window displays that elevate brand presence and drive customer engagement. Successfully implemented visual strategies that consistently increased foot traffic by an average of 15% in flagship store locations.

Adept at translating marketing objectives into impactful visual narratives, specializing in seasonal campaigns, product launches, and optimizing merchandise flow for enhanced sales performance.

Experience

Senior Visual Merchandiser, Brown Thomas -- Dublin, Ireland

Mar 2020 – present

• Led the visual merchandising strategy for high-end fashion and luxury goods departments, resulting in a 12% uplift in impulse purchases.

• Designed and executed over 30 seasonal window displays, consistently generating positive media attention and significant customer engagement.

• Mentored a team of 3 junior visual merchandisers, improving display consistency and efficiency across departments by 20%.

• Managed budgets for display materials and props, achieving a 10% cost reduction without compromising visual impact.

Visual Merchandiser & Window Trimmer, Arnotts Department Store -- Dublin, Ireland

Sept 2017 – Feb 2020

• Conceptualized and installed weekly window displays for various product categories, attracting an estimated 15% more passersby.

• Arranged in-store merchandise to maximize visual appeal and product visibility, contributing to a 5% increase in cross-selling opportunities.

• Collaborated with marketing teams to ensure visual displays aligned with promotional campaigns and brand identity.

• Maintained display integrity and cleanliness, ensuring a premium shopping experience for customers.

Merchandise Display Assistant, Penneys (Primark) -- Dublin, Ireland

Jan 2016 – Aug 2017

• Assisted in the setup and takedown of large-scale promotional displays and seasonal visual installations.

• Organized and replenished display stock, ensuring product availability and visual coherence.

• Learned and applied principles of color theory, lighting, and spatial arrangement in fast-paced retail environments.

• Supported the visual merchandising team in executing planograms and maintaining store standards.

Education

Dublin Institute of Design, Professional Diploma in Visual Merchandising & Display -- Dublin, Ireland

Sept 2015 – July 2016

National College of Art and Design (NCAD), BA (Hons) in Fine Art - Sculpture -- Dublin, Ireland

Sept 2012 – June 2015

Skills

Visual Merchandising Expertise: Window Display Design, Mannequin Styling, Prop Sourcing, Lighting Design, Store Layout & Flow, Planogram Implementation, Seasonal Display Creation, Product Storytelling, Retail Aesthetics

Technical & Software Skills: Adobe Creative Suite (Photoshop, Illustrator), SketchUp, Microsoft Office Suite, Digital Display Management Systems

Creative & Practical Skills: Concept Development, Colour Theory, Spatial Planning, Hand-drawing, Model Making, Carpentry Basics, Fabrication, Prop Construction, Installation Techniques

Leadership & Communication: Team Leadership, Project Management, Vendor Negotiation, Cross-functional Collaboration, Budget Management, Training & Mentoring