Ashley Robinson

• Phone: +353 87 123 4567
• Email: ashley.robinson@email.com
• Location: Dublin, Ireland
• LinkedIn: ashleyrobinsonpr

Summary

Six years of dedicated experience in crafting compelling narratives and securing positive media coverage for diverse clients. Proven ability to enhance brand visibility and manage communications during critical situations, driving measurable increases in public engagement and brand sentiment.

Adept at developing and executing integrated PR campaigns, leveraging strong media relationships and strategic content creation to achieve client objectives. Successfully navigated complex public affairs landscapes, ensuring consistent messaging and stakeholder alignment.

Experience

Senior Public Relations Specialist, Kinsella Communications -- Dublin, Ireland

Mar 2021 – present

• Led PR strategy for 10+ key clients across technology and consumer sectors, increasing media mentions by an average of 35% year-over-year.

• Managed crisis communications for a major financial services client, mitigating negative press and maintaining a 90% positive sentiment rating post-incident.

• Developed and executed thought leadership campaigns, securing placements in top-tier national and international publications including The Irish Times and The Wall Street Journal.

• Mentored junior PR team members, improving team efficiency and campaign execution by 20%.

Public Relations Specialist, Emerald PR Agency -- Dublin, Ireland

June 2018 – Feb 2021

• Cultivated strong relationships with over 150 media contacts, resulting in consistent and favorable coverage for clients.

• Drafted and distributed press releases, media advisories, and feature articles, achieving an average pick-up rate of 60%.

• Monitored and analysed media coverage, providing comprehensive reports to clients that informed future PR strategies.

• Organized and managed press conferences and media events, ensuring seamless execution and maximum media attendance.

Junior Public Relations Associate, O'Connell Marketing Group -- Dublin, Ireland

Jan 2017 – May 2018

• Assisted in the development and implementation of PR campaigns for local businesses and non-profit organizations.

• Conducted media outreach and managed media lists, supporting senior specialists in securing interviews and features.

• Monitored social media channels for client mentions and industry trends, identifying opportunities for proactive engagement.

• Prepared communication materials, including fact sheets, Q&As, and internal communications briefs.

Education

Dublin City University, B.A. (Hons) in Public Relations and Communications -- Dublin, Ireland

Sept 2013 – June 2016

Skills

Core Public Relations Competencies: Media Relations, Crisis Communications, Strategic Communications Planning, Content Creation, Stakeholder Engagement, Brand Reputation Management, Public Affairs, Event Management, Social Media Strategy, Internal Communications

Tools & Technologies: Cision, Meltwater, Gorkana, Google Analytics, Microsoft Office Suite, Adobe Creative Suite (basic)

Language Proficiency: English (Native), Irish (Basic)