Emma Wright

• Phone: +1 416 555 0123
• Email: emma.wright@email.com
• Location: Toronto, Canada
• LinkedIn: emmawrightsearch

Summary

Delivering measurable growth in organic and paid search channels for over 7 years, I specialize in developing and executing data-driven SEO and SEM strategies that enhance online visibility and drive conversion rates. My expertise includes technical SEO audits, comprehensive keyword research, campaign management, and advanced analytics interpretation to optimize digital marketing performance.

Successfully managed over $5M in annual ad spend, consistently achieving ROAS targets and improving organic search rankings for competitive industries. I am adept at leading cross-functional teams to integrate search marketing initiatives with broader business objectives, ensuring a cohesive and impactful digital presence.

Experience

Senior Search Marketing Strategist, Maple Digital Group -- Toronto, Canada

Sept 2020 – present

• Led the development and execution of holistic SEO and SEM strategies for a portfolio of 10+ clients, resulting in an average 35% increase in organic traffic and 20% improvement in paid campaign ROAS.

• Managed annual paid search budgets exceeding $3M, optimizing campaigns across Google Ads and Microsoft Advertising using advanced bidding strategies and audience targeting.

• Conducted in-depth technical SEO audits, identifying and resolving critical issues that improved site crawlability and indexation for enterprise-level websites.

• Implemented data-driven content strategies based on keyword gap analysis, contributing to a 40% increase in first-page rankings for high-value keywords.

• Mentored junior strategists, fostering a collaborative environment focused on continuous learning and performance excellence.

Search Marketing Specialist, North Star Marketing -- Toronto, Canada

Mar 2017 – Aug 2020

• Managed and optimized Google Ads campaigns for 8-10 clients across various industries, consistently achieving CPA goals and increasing lead generation by an average of 25%.

• Performed extensive keyword research and competitive analysis to inform SEO content strategies and identify new market opportunities.

• Monitored and reported on key SEO and SEM performance metrics using Google Analytics, Google Search Console, and various third-party tools, providing actionable insights to clients.

• Assisted in the development of landing page optimization strategies, leading to a 15% improvement in conversion rates for paid campaigns.

Education

Ryerson University (now Toronto Metropolitan University), Bachelor of Commerce (B.Comm.) in Marketing Management -- Toronto, Canada

Sept 2013 – June 2017

Skills

Search Engine Optimization (SEO): Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Content Strategy, Link Building, Local SEO, Schema Markup, Site Audits, Google Search Console, SEMrush, Ahrefs, Moz

Search Engine Marketing (SEM): Google Ads, Microsoft Advertising, PPC Campaign Management, Bid Management, Ad Copywriting, Landing Page Optimization, Remarketing, Shopping Campaigns, Display Advertising, Google Merchant Center

Analytics & Reporting: Google Analytics 4 (GA4), Google Tag Manager, Data Studio (Looker Studio), Microsoft Excel, Custom Reporting, Performance Analysis, A/B Testing

Tools & Platforms: WordPress, Shopify, Yoast SEO, Rank Math, Google My Business, CRM Integration, Project Management Software (e.g., Asana, Trello)

Languages: English (Native)