Brittany King

• Phone: +353 87 123 4567
• Email: brittany.king@email.com
• Location: Dublin, Ireland
• LinkedIn: brittany-king-marketing

Summary

Led market segmentation projects for three major Irish brands, consistently delivering actionable insights that increased market share by an average of 8% over two years. Expertise in qualitative and quantitative research methodologies, translating complex data into clear strategic recommendations for marketing campaigns.

Developed and executed comprehensive digital marketing strategies, achieving a 25% improvement in campaign ROI for key clients. Proficient in leveraging advanced analytics tools to identify emerging market trends and consumer preferences.

Experience

Senior Market Research Analyst, Eire Insights Group -- Dublin, Ireland

Sept 2020 – present

• Managed and executed end-to-end market research projects for 15+ clients across FMCG and technology sectors, increasing project efficiency by 20%.

• Designed and deployed surveys, focus groups, and in-depth interviews, gathering critical consumer data that informed product development for 5 new product launches.

• Utilized advanced statistical analysis (regression, conjoint analysis) to uncover key drivers of consumer choice, leading to a 15% optimization in marketing spend for a leading beverage brand.

• Presented findings and strategic recommendations to C-suite executives, influencing marketing budget allocation and product positioning decisions.

Marketing Specialist, Emerald Marketing Solutions -- Dublin, Ireland

June 2017 – Aug 2020

• Developed and implemented digital marketing campaigns across SEO, SEM, and social media platforms, resulting in a 30% increase in lead generation for B2B clients.

• Conducted competitive market analysis to identify gaps and opportunities, informing content strategy that boosted website traffic by 20% year-over-year.

• Monitored campaign performance using Google Analytics and other reporting tools, providing monthly performance reports and actionable insights to optimize future campaigns.

• Collaborated with creative teams to develop compelling marketing collateral aligned with brand messaging and target audience preferences.

Education

University College Dublin (UCD), MSc in Marketing with Analytics -- Dublin, Ireland

Sept 2016 – Sept 2017

Trinity College Dublin, BA in Business and Economics -- Dublin, Ireland

Sept 2013 – June 2016

Skills

Market Research & Analysis: Quantitative Research, Qualitative Research, Survey Design, Focus Group Moderation, Data Analysis, Statistical Modeling, SPSS, R, Excel, Consumer Segmentation, Trend Analysis, Competitor Analysis

Marketing Strategy & Execution: Digital Marketing, SEO/SEM, Social Media Marketing, Content Strategy, Campaign Management, Google Analytics, Google Ads, HubSpot, Marketing Automation, Brand Positioning

Data Visualization & Reporting: Tableau, Power BI, PowerPoint, Report Writing, Presentation Skills, Storytelling with Data

Project Management & Communication: Stakeholder Management, Cross-functional Collaboration, Time Management, Verbal Communication, Written Communication