Rachel Wright

• Phone: +44 7911 123456
• Email: rachel.wright@email.com
• Location: London, UK
• LinkedIn: rachelwrightadsales

Summary

Consistently exceeded advertising revenue targets by an average of 15% over the past five years, specializing in cultivating robust client relationships and identifying new market opportunities within the UK media landscape. Successfully launched and managed digital advertising campaigns for over 30 key accounts, driving significant ROI for clients across diverse sectors.

Adept at leveraging market analytics and CRM tools to develop data-driven sales strategies, resulting in a 20% increase in lead conversion rates and a strong portfolio of recurring business. Proven ability to negotiate complex advertising contracts and deliver bespoke solutions that align with client marketing objectives.

Experience

Senior Advertising Sales Agent, MediaLink UK -- London, UK

Mar 2020 – present

• Generated over £2.5 million in advertising revenue annually through strategic sales initiatives and client portfolio management.

• Developed and implemented a new digital advertising package, increasing its adoption by 30% among existing clients.

• Led a team of 3 junior agents, providing mentorship and training on advanced sales techniques and market analysis.

• Secured 15 new high-value accounts, expanding market share in the e-commerce and finance sectors.

Advertising Sales Executive, Global Broadcast Solutions -- London, UK

Sept 2017 – Feb 2020

• Managed a portfolio of 50+ regional and national advertisers, achieving an average of 110% of quarterly sales quotas.

• Pitched and closed advertising deals for radio, television, and online platforms, tailoring solutions to client budgets and campaign goals.

• Collaborated with the marketing team to create compelling sales collateral and presentations, enhancing client engagement.

• Identified and cultivated new business leads through market research, networking events, and cold calling, resulting in a 10% annual growth in client base.

Junior Advertising Sales Representative, Local Ad Ventures -- London, UK

Aug 2015 – Aug 2017

• Assisted senior agents in developing advertising proposals and managing client accounts.

• Conducted market research to identify potential advertisers and industry trends, supporting sales strategy development.

• Achieved a 95% client retention rate by providing excellent customer service and proactive account management.

• Gained foundational experience in advertising sales processes, client communication, and contract negotiation.

Education

King's College London, BA (Hons) in Marketing with Advertising -- London, UK

Sept 2012 – July 2015

Skills

Advertising Sales & Strategy: Digital Advertising, Media Planning & Buying, Client Acquisition, Account Management, Campaign Optimisation, Market Analysis, Competitive Analysis, Sales Forecasting, Contract Negotiation

CRM & Sales Tools: Salesforce, HubSpot CRM, Google Analytics, LinkedIn Sales Navigator, Microsoft Office Suite (Excel, PowerPoint, Word)

Communication & Presentation: Client Relationship Management, Persuasive Communication, Public Speaking, Proposal Development, Cross-functional Collaboration, Active Listening

Digital Marketing Concepts: SEO/SEM Principles, Social Media Advertising, Content Marketing, Email Marketing, Display Advertising, Programmatic Buying